KDP A+ Content for Books: What It Is and How to Add It

Learn how to add A+ Content to your Amazon book listing: what it is, who qualifies, how to design effective modules, and whether it's worth the effort.

KDP A+ Content is a feature that lets authors and publishers add enhanced visual and text content to their Amazon book detail pages, appearing below the standard book description. If you have ever scrolled down a book listing on Amazon and seen an author biography section with a photo, a comparison table of books in a series, or an excerpt with imagery — that is A+ Content.

It is free to add, available to authors who publish through KDP, and does not require the Amazon Brand Registry that sellers of physical products typically need. For books, the eligibility is simpler: if you have a published title on KDP, you can apply A+ Content to it.

The feature is genuinely useful but often misunderstood. It does not replace your book description. It does not directly affect search ranking. What it does is give readers who have scrolled past the description more content to engage with — and more reason to click "Buy."

What A+ Content is

A+ Content (also called Enhanced Brand Content in older Amazon documentation) is a set of customizable modules that appear in the product detail section of your Amazon listing, below the standard "Product description" block. On a book listing, this section typically falls well below the fold, visible only to readers who scroll down after reading the description and looking at the cover.

Each module is a structured content block. Some are text-and-image combinations. Some are comparison charts. Some are text-only. You can stack multiple modules to build out a full content section that might include an author bio, a series overview, an excerpt, and a chart comparing books in your catalog.

The content is desktop- and mobile-responsive, though the layout adjusts significantly on mobile devices. It is worth previewing your A+ Content on both screen sizes before publishing.

Who can use A+ Content for books

Unlike sellers of physical products, authors publishing through KDP do not need Amazon Brand Registry to access A+ Content. Eligibility for books is based on your KDP account status:

You must have an active KDP account in good standing.
The book you want to add A+ Content to must be a KDP-published title (not a title you have distributed to Amazon through a third-party aggregator like Draft2Digital or IngramSpark, in most cases).
The book must be live on Amazon (not in draft or in review).

A+ Content is available for both ebooks and print editions listed through KDP. You create it once per ASIN, so if your ebook and paperback have separate ASINs (which they typically do), you will need to create it separately for each format. That said, the content can be identical across formats.

Types of A+ Content modules available for books

KDP offers a set of module types. Not all modules are equally useful for books. Here is a breakdown:

Module type	What it shows	Best use case for books
Header with text	Large image banner with headline and body text	Series branding or book-launch banner
Image with text (right/left)	Side-by-side image and text block	Author bio with photo; excerpt with cover image
Four-image with text	Four images in a row with captions	Character art, setting photography, or visual themes
Comparison chart	Table comparing up to six products	Book series overview with volume comparison
Text with header	Headline plus body copy block (no image)	Genre context, trigger/content notes, thematic overview
Image with text overlay	Full-bleed image with text on top	Atmospheric or cinematic genre titles
Triple image with sidebar text	Three images plus a text column	Character profiles or setting overviews

For most authors, the highest-value combination is: a header module for branding, one or two image-with-text modules (one for the author bio, one for an excerpt or series overview), and a comparison chart if you have multiple books.

How to access and create A+ Content in KDP dashboard

Log in to your KDP account at kdp.amazon.com.
From your bookshelf, find the title you want to add A+ Content to and click "Promote and Advertise."
Scroll down to find the "A+ Content" section. Click "Create A+ Content."
You will be taken to the A+ Content Manager. Select "Start creating A+ Content."
Give your A+ Content project a name (this is internal — readers do not see it).
Choose your modules by clicking "Add Module" and selecting from the available types.
Fill in each module with your text, upload images where applicable, and preview how the content looks.
Once all modules are complete, click "Apply ASINs" and enter the ASIN (or ASINs) for the book you want this content applied to.
Submit for Amazon review.

Amazon reviews A+ Content before it goes live. The typical review timeline is 3–7 business days, though it can be shorter. You will receive an email notification when the content is approved and live.

What makes effective book A+ Content

The mistake most authors make with A+ Content is treating it as overflow space for text they could not fit in the description. The readers who scroll this far are already interested — they want a reason to commit. Give them content that reinforces their decision.

Author bio module

An image-with-text module showing your author photo alongside a short bio (200–300 words) works well here. This can be slightly more personal than your full Amazon Author Central bio — speak to readers directly about your writing process or what drives you to write in this genre.

Excerpt module

Pulling a compelling excerpt from the book — 200–400 words from a gripping scene or the opening pages — gives readers a chance to sample the writing before committing. Pair it with a relevant image if you can (setting photography, atmospheric art, or a formatted text image). This is especially effective for fiction.

Series overview comparison chart

If your book is part of a series, a comparison chart showing each volume with a brief description is one of the most practical uses of A+ Content. It answers the "where do I start?" question and surfaces titles readers may not have known existed. Link this with a well-structured KDP series setup so your series is also visible through Amazon's built-in series features.

Writing and image tips

Images should be at least 300 DPI and sized appropriately for the module (check KDP's image requirements in the A+ Content Manager — minimums vary by module type).
Do not cram too much text into image overlays — it becomes unreadable on mobile.
Aim for visual consistency across modules. Use the same color palette as your book cover.
Avoid using A+ Content to repeat your book description word for word. Readers have already seen it.

A+ Content for a book series

A book series benefits from A+ Content more than a standalone title because you can use it to cross-promote other volumes. The comparison chart module is built exactly for this purpose — list each book in the series, add a cover thumbnail, and write a one-sentence description for each.

Create A+ Content for each book in the series, and tailor each one slightly: the first book in a series might focus on introducing the world and characters; later volumes might assume familiarity and focus on what makes that specific entry different. Cross-link volumes in the comparison chart so readers always have a path to the next book.

If you have not yet set up your series as a formal Amazon series (with the series name appearing under the title on your listing), do that first through the KDP series setup guide before building your A+ Content, so your comparison chart and any series mentions are consistent with what appears on the listing itself.

Limitations: what A+ Content cannot do

A+ Content is useful, but it has real limits that are worth understanding before you invest time building it out.

It does not replace the book description. Your primary description (the text in the book's "Product description" section) is the content that appears above the fold and in search snippets. A+ Content appears below that. Many readers never scroll far enough to see it.
It does not directly affect search ranking. Amazon's search algorithm indexes your title, subtitle, description, and backend keywords — not your A+ Content. The KDP categories and keywords guide covers what actually drives discoverability.
You cannot include external links. A+ Content cannot link to your website, your mailing list, or any page outside of Amazon. You can mention your website in text, but it must not be a clickable hyperlink.
You cannot use it to make income claims or include customer testimonials. Amazon prohibits certain types of content in A+ modules. Editorial reviews belong in the editorial reviews section (via Author Central), not here.
It is not guaranteed to show on all devices or in all regions. A+ Content may not render in all international Amazon storefronts, and display can vary by device type.

How long A+ Content takes to go live

Once submitted, Amazon reviews A+ Content within approximately 3–7 business days. During high-volume periods, it can take longer. You will receive an email when it is approved or if it is rejected.

If your submission is rejected, Amazon will typically give a reason (image quality issue, prohibited content, formatting problem). Fix the flagged issue and resubmit. Rejections do not penalize your account; they are just a note to revise the content.

After approval, the content should appear on your listing within 24 hours. If you do not see it after 48 hours, check the A+ Content Manager in KDP for the current status.

Frequently asked questions

Does A+ Content help book sales?

The honest answer is: probably a little, for some books, and more for some readers than others. Amazon has published data showing A+ Content can lift conversion rates for physical products, but books are different from consumer goods. The readers who scroll that far on a book listing are already seriously considering a purchase. What A+ Content can do is reduce friction and give them one more reason to click buy — especially a well-crafted excerpt or a series overview that surfaces another title they had not seen.

Can you use A+ Content for ebooks?

Yes. A+ Content can be applied to Kindle ebook ASINs as well as print ASINs. If your ebook and paperback have different ASINs, you will need to create separate A+ Content submissions for each, though the content can be identical.

Does A+ Content affect KDP Select eligibility?

No. A+ Content has no bearing on KDP Select enrollment. KDP Select eligibility is about ebook exclusivity to Amazon — it is entirely separate from what appears on your product listing page.

Can I update A+ Content after it goes live?

Yes. You can edit your A+ Content at any time through the A+ Content Manager in KDP. Edits go through the same review process as new submissions, so expect another 3–7 day wait before updated content goes live.

Is there a cost to add A+ Content?

No. A+ Content is free for all KDP authors. There is no fee to create, submit, or update it.

The bottom line

KDP A+ Content is worth adding to your listings, especially if you write series or have a distinctive visual identity that can carry across modules. It is not a magic sales driver, and it will not fix a weak book description or a cover that does not work for your genre. But for a reader who is already leaning toward buying, a well-crafted A+ section with a compelling excerpt, a clean author bio, and a series overview can be the nudge that closes the sale.

Prioritize getting your book description right first. Then, once your listing is live and performing at baseline, layer in A+ Content as a polish step. Set aside a couple of hours to build your modules properly, and check both desktop and mobile previews before you submit.

If your book is not yet published and you are still in the formatting stage, get the manuscript right before you worry about A+ Content. Get started with LiberScript to produce a clean, print-ready file, then come back to A+ Content once your listing is live.